Surround Sound Beta Testers Needed for Dolby & DTS

Surround Sound Beta Testers Needed for Dolby & DTS

I’m looking for some UltraFlix users that have a surround sound setup connected to their 4K TV willing to test some videos with various embedded surround sound streams.  I’ll provide the movies at no charge for feedback on the sound delivery.  email if you would like to participate

Encoding Engine Version 18

Final testing this evening on a new update to the encoding engine, version 18.0 which includes updates for HLS/DASH fragmentation, multiple audio streams (2ch HyperAudio/Dolby/DTS), HDR10 color space.  Adding a bunch of quality enhancements researched over the past two years including much better 360p, 480p, 720p and 1080p videos for mobile devices, AppleTV and Roku 3 boxes.

Also need to release for performance enhancements as it’s got over 1,400 movies in the queue to run through it once released.

HDR10 & DolbyVsision

HDR Technology – Beta vs VHS all over again

As we prepare for the next generation of 4K Ultra HD content updates to the UltraFlix network we find ourselves amidst another format war.  Remember when there was Beta and VHS.  Beta was better and VHS still won out.  We appear to be on the brink of a similar battle for the next generation of 4K TVs.  While DolbyVision has superior color gamut (rec 2020 versus DCI P3) and is spec’d to a maximum of 10,000 nits versus 4,000 in HDR10, it currently appears that HDR10 is winning out with the TV manufacturers.  One of the biggest issues on the content side is that you still have to go through Dolby to get your color work done, which can be a hindrance. Fortunately we’ve always started with a 16 bit color HDR master for everything we work on, so as it’s brought down through the process, and finally delivered over the internet to your TV it’s source material can always be revisited as the 4K Ultra HD space matures.

With HDR tv’s now becoming standard fare in the consumer space, remastering everything we have into HDR capable is the next task for the studio team.  Exciting times as the home movie experience is now surpassing that of the movie theaters in terms of quality visuals.



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Social Points Scoring

A new feature that I’ve designed for UltraFlix is Social Points Scoring.  Much like Waze and other apps, getting user engagement is a key element to becoming invested in the App beyond just the primary function of watching movies.  By creating a reward system for social engagement I believe we can increase users sharing of information through their social network.  Users will be offered the ability to link their Facebook, Twitter, and Instagram accounts to their UltraFlix account.  Each time they watch a movie the system will automatically add an informational posting to their social spaces such as:

Hey, I just watched The Godfather in stunning 4K Ultra HD on #UltraFlix, check it out at

Godfather Poster

Godfather Poster

For each post, they will receive points.  Points can be accumulated and redeemed for free rentals, invites to theatrical releases, and merchandise.

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New Channel Layout

The channel layout for the Smart TV’s has been updated for optimized user experience.  Working on other platforms to integrate a common layout theme among all platforms.