Final testing this evening on a new update to the encoding engine, version 18.0 which includes updates for HLS/DASH fragmentation, multiple audio streams (2ch HyperAudio/Dolby/DTS), HDR10 color space. Adding a bunch of quality enhancements researched over the past two years including much better 360p, 480p, 720p and 1080p videos for mobile devices, AppleTV and Roku 3 boxes.
Also need to release for performance enhancements as it’s got over 1,400 movies in the queue to run through it once released.
Thanks to our new partners at SWIG we are implementing some of the Instant On technology into UltraFlix this evening which makes for much quicker loading of movies. Due to some unforeseen caching issues, the updates are taking longer than we had hoped to propagate through the internet and clear out cached old DNS entries.
If your app isn’t loading, try exiting and reloading. So far we’ve confirmed updates of 2.0.14E up and running on Vizio, LG, Roku, iOS (iPad and iPhone). We are working to verify others. If you see an issue, email email@example.com and let them know what device you are on and the exact message you get, and if possible include a picture of the error so they can track down your specific issue.
As we prepare for the next generation of 4K Ultra HD content updates to the UltraFlix network we find ourselves amidst another format war. Remember when there was Beta and VHS. Beta was better and VHS still won out. We appear to be on the brink of a similar battle for the next generation of 4K TVs. While DolbyVision has superior color gamut (rec 2020 versus DCI P3) and is spec’d to a maximum of 10,000 nits versus 4,000 in HDR10, it currently appears that HDR10 is winning out with the TV manufacturers. One of the biggest issues on the content side is that you still have to go through Dolby to get your color work done, which can be a hindrance. Fortunately we’ve always started with a 16 bit color HDR master for everything we work on, so as it’s brought down through the process, and finally delivered over the internet to your TV it’s source material can always be revisited as the 4K Ultra HD space matures.
With HDR tv’s now becoming standard fare in the consumer space, remastering everything we have into HDR capable is the next task for the studio team. Exciting times as the home movie experience is now surpassing that of the movie theaters in terms of quality visuals.
I’ve known Ivan for a number of years and am very excited to get to work with him and really leverage the great experience and technology that Swig brings to the team and make the best of what each member brings to the table and really elevate the product offerings. I think he is the perfect fit for the CEO position.
Swig has some incredible technology that is complimentary to what we have, and combined the offerings to be release will be amazing.
A new feature that I’ve designed for UltraFlix is Social Points Scoring. Much like Waze and other apps, getting user engagement is a key element to becoming invested in the App beyond just the primary function of watching movies. By creating a reward system for social engagement I believe we can increase users sharing of information through their social network. Users will be offered the ability to link their Facebook, Twitter, and Instagram accounts to their UltraFlix account. Each time they watch a movie the system will automatically add an informational posting to their social spaces such as:
Hey, I just watched The Godfather in stunning 4K Ultra HD on #UltraFlix, check it out at www.UltraFlix.com
For each post, they will receive points. Points can be accumulated and redeemed for free rentals, invites to theatrical releases, and merchandise.
I’ve had a lot of people ask us about our 4K content, and given the fact that all 4K TV’s have built in scaling hardware, who cares what the source is, that they can save money by renting a Blu-ray or watching a movie for free on Netflix or Amazon and it will be just as good. Fortunately for us, that is simply not true. We’ve put a lot of effort into taking what the studio delivers to us, and making sure that we provide the best version of that film to the consumer’s end viewing device, whether it be the greatest OLED TV from LG or an Android phone from T-Mobile. You must start with the greatest quality source material, and then work your way down to the pixels that arrive to the screen, trying to do as little damage as possible along the way to recreate a cinematic like experience. With UltraFlix we’ve been able to surpass the quality offered in many of the second tier cinemas, and we certainly far exceed the quality of content delivery from our streaming competitors.
What is even cooler for me is last night I was able to get a small peak into the future of Film restoration and remastering technology and it is really cool. I can’t wait to be part of the next generation of digital delivery of Movies and TV shows as it’s getting better and better every year.
I’ve included a couple of comparisons of movies that we have worked on at 4K Studios and Deliver through the UltraFlix network so you can see that the source of where you get your 4K does matter, and that simple scaling by a TV does not result in the same quality experience.
Robocop Comparison UltraFlix, HBO Go, Amazon
Charade UltraFlix remastered by 4K Studios vs Netflix
My Way remastered by 4K Studios and delivered by UltraFlix compared to Amazon
if you are having trouble accessing my site using https:// (which is a good practice) it’s because GoDaddy hasn’t updated my SSL certificate as of yet. I’ve put in the request and once the updated SSL certificate is issued, this problem will go away. It can take up to 48 hours to propagate.
When Aaron and I chartered the Gaming Labs into a separate entity, it was with the specific goal in mind of leveraging our experience in the arcade and casino industry and developing games based around new concepts in games with skill. Vegas 2047 was the first fully functional game with skill for casinos and is still light years ahead of the competition.
Gaming Labs has some work to get products to market, but we have a huge proponent and industry veteran representing the company for contract sales and licensing in James Industries. When we worked with them at UltraCade Technologies we successfully licensed 12 games to Bally Technologies.
I’m looking forward to seeing the company get back on track with new management structure and picking up on the momentum that was created.