Quality is Important when sourcing 4K Content
I’ve had a lot of people ask us about our 4K content, and given the fact that all 4K TV’s have built in scaling hardware, who cares what the source is, that they can save money by renting a Blu-ray or watching a movie for free on Netflix or Amazon and it will be just as good. Fortunately for us, that is simply not true. We’ve put a lot of effort into taking what the studio delivers to us, and making sure that we provide the best version of that film to the consumer’s end viewing device, whether it be the greatest OLED TV from LG or an Android phone from T-Mobile. You must start with the greatest quality source material, and then work your way down to the pixels that arrive to the screen, trying to do as little damage as possible along the way to recreate a cinematic like experience. With UltraFlix we’ve been able to surpass the quality offered in many of the second tier cinemas, and we certainly far exceed the quality of content delivery from our streaming competitors.
What is even cooler for me is last night I was able to get a small peak into the future of Film restoration and remastering technology and it is really cool. I can’t wait to be part of the next generation of digital delivery of Movies and TV shows as it’s getting better and better every year.
I’ve included a couple of comparisons of movies that we have worked on at 4K Studios and Deliver through the UltraFlix network so you can see that the source of where you get your 4K does matter, and that simple scaling by a TV does not result in the same quality experience.