Monthly Archives: January 2017

HDR10 & DolbyVsision

HDR Technology – Beta vs VHS all over again

As we prepare for the next generation of 4K Ultra HD content updates to the UltraFlix network we find ourselves amidst another format war.  Remember when there was Beta and VHS.  Beta was better and VHS still won out.  We appear to be on the brink of a similar battle for the next generation of 4K TVs.  While DolbyVision has superior color gamut (rec 2020 versus DCI P3) and is spec’d to a maximum of 10,000 nits versus 4,000 in HDR10, it currently appears that HDR10 is winning out with the TV manufacturers.  One of the biggest issues on the content side is that you still have to go through Dolby to get your color work done, which can be a hindrance. Fortunately we’ve always started with a 16 bit color HDR master for everything we work on, so as it’s brought down through the process, and finally delivered over the internet to your TV it’s source material can always be revisited as the 4K Ultra HD space matures.

With HDR tv’s now becoming standard fare in the consumer space, remastering everything we have into HDR capable is the next task for the studio team.  Exciting times as the home movie experience is now surpassing that of the movie theaters in terms of quality visuals.



UltraFlix Logo

Social Points Scoring

A new feature that I’ve designed for UltraFlix is Social Points Scoring.  Much like Waze and other apps, getting user engagement is a key element to becoming invested in the App beyond just the primary function of watching movies.  By creating a reward system for social engagement I believe we can increase users sharing of information through their social network.  Users will be offered the ability to link their Facebook, Twitter, and Instagram accounts to their UltraFlix account.  Each time they watch a movie the system will automatically add an informational posting to their social spaces such as:

Hey, I just watched The Godfather in stunning 4K Ultra HD on #UltraFlix, check it out at

Godfather Poster

Godfather Poster

For each post, they will receive points.  Points can be accumulated and redeemed for free rentals, invites to theatrical releases, and merchandise.

Quality is Important when sourcing 4K Content

I’ve had a lot of people ask us about our 4K content, and given the fact that all 4K TV’s have built in scaling hardware, who cares what the source is, that they can save money by renting a Blu-ray or watching a movie for free on Netflix or Amazon and it will be just as good.  Fortunately for us, that is simply not true.  We’ve put a lot of effort into taking what the studio delivers to us, and making sure that we provide the best version of that film to the consumer’s end viewing device, whether it be the greatest OLED TV from LG or an Android phone from T-Mobile.  You must start with the greatest quality source material, and then work your way down to the pixels that arrive to the screen, trying to do as little damage as possible along the way to recreate a cinematic like experience.  With UltraFlix we’ve been able to surpass the quality offered in many of the second tier cinemas, and we certainly far exceed the quality of content delivery from our streaming competitors.

What is even cooler for me is last night I was able to get a small peak into the future of Film restoration and remastering technology and it is really cool.  I can’t wait to be part of the next generation of digital delivery of Movies and TV shows as it’s getting better and better every year.

I’ve included a couple of comparisons of movies that we have worked on at 4K Studios and Deliver through the UltraFlix network so you can see that the source of where you get your 4K does matter, and that simple scaling by a TV does not result in the same quality experience.


4K Studios Robocop

Robocop Comparison UltraFlix, HBO Go, Amazon


4K Studios Charade

Charade UltraFlix remastered by 4K Studios vs Netflix  

My Way 4K Studios

My Way remastered by 4K Studios and delivered by UltraFlix compared to Amazon

UltraFlix Logo

New Channel Layout

The channel layout for the Smart TV’s has been updated for optimized user experience.  Working on other platforms to integrate a common layout theme among all platforms.

UltraDestinations Channel

Category : UltraFlix

The free UltraDestinations channel will be published next week and will have new episodes added over the next month.  It’s a series of 15 minute travel videos from around the world.

View Later Queue

Category : UltraFlix

A customer had a good request today, being able to tag movies that you like into a custom channel so that you can find them all in a single location for viewing later on.

Space TV

Category : UltraFlix

Thanks to NASA there will be a new free channel on UltraFlix coming in February featuring 4K Ultra HD space themed content

New Technical Features

Category : UltraFlix

Several key technologies will be added in the upcoming updates of UltraFlix including:

  • HDR Stream Output
  • Surround Sound Support (Dolby & DTS)
  • Auto Speed Detection / Correction for line quality issues
  • Subtitles / Closed Captions

Content is King – Quality is Queen

Category : UltraFlix

Having the world’s largest library of 4K Ultra HD content is important, but so is having the best quality.  There are many factors in developing the best quality content.  First, starting with the best scan of the film is important.  4K Studios performs all scans at 16 bit color DPX allowing for future proofing of source material.  During the remastering process having great tools and experienced editors is really important as well.  Finally, having great multi-pass encoding to ensure the highest quality stream results is vital.

The Desire for Information

I’ve been back to work for a few weeks now and I’ve been inundated with requests for more information.  I myself am seeking out information and have been debriefing with everyone and getting my hands around the state of things with technology, finance, contracts, legal issues etc.  It’s a big ask, and there has been a lot to digest.  I’ve setup this site so that I have a forum to communicate on a regular basis and provide insight into my world as much as possible.